Jacobie Serfontein – Health & Wellness Coach, Goodness Me Health & Wellbeing
Jacobie is a certified Health and Wellness Coach and the founder of Goodness Me Health & Wellbeing, a practice dedicated to helping people build sustainable, healthy lifestyles through mindful habits and balanced nutrition.
Guided by her belief that “feeling your best should feel better,” Jacobie helps clients move from “I should be doing this” to “I am doing this.” Her approach is practical, compassionate, and deeply rooted in empowering people to take small, consistent actions that create lasting results.
Through her collaboration with NOFSA, Jacobie aims to raise awareness about bone health and the power of lifestyle in preventing osteoporosis. Her passion lies in showing that it’s never too early—or too late!—to make changes that future-proof your bones and your life.
When she’s not coaching, Jacobie loves making her gut-friendly fermented foods, singing in the Cape Town Chamber Choir, being active, and inspiring others to rediscover the joy of feeling well.
NOFSA – National Osteoporosis Foundation of South Africa
Osteoporosis is a disease in which the density and quality of bones are reduced, leading to weakness of the skeleton and increased risk of fracture, particularly of the spine, wrists, hip, pelvis and upper arms. In many affected people, bone loss is gradual and without warning signs until the disease is advanced. It can result in extreme pain and in severe cases even death.
Osteoporosis is also known as “the silent crippler” because a person usually doesn’t know that they have it until it’s too late. Unfortunately, in many cases, the first real “symptom” is a broken bone. In South Africa, 1 in 3 women and 1 in 5 men will possibly develop this disease within their lifetime – which means potentially between 4 and 6 million South Africans suffer from Osteoporosis.
There are many misconceptions about osteoporosis, for example that it is “an old woman’s disease”. In fact, bone loss in women can begin as early as the age of 25. Furthermore, new studies have shown the prevalence of osteoporosis in men is higher than previously thought with approximately one in five men affected.

IOF Global Patient Charter
Osteoporosis remains severely underdiagnosed and undertreated!

Sponsors and Licensees
Thank you to all our sponsors and licensees for their commitment to bone health.






















