Courtesy: Guinness World Records

Amgen has taken this year’s Mother’s Day by storm after earning the official title for the most osteoporosis screenings in 24 hours with more than 5,000 people taking part.

This achievement is just one of many outcomes resulting from the company’s latest initiative – ‘Break Records, Not Bones!’ – a global campaign aiming to educate women and their loved ones about the serious risks of untreated osteoporosis.

The campaign kicked off in the beginning of May, in recognition of Mother’s Day, to raise awareness about fracture risks associated with osteoporosis, particularly among women over the age of 50.

Amgen joined forces with healthcare organizations in 10 different countries to conduct complimentary osteoporosis screenings offered to the public, with a priority focus on women.

“Every mom’s bone health counts – in fact, everyone’s bone health counts,” said Sebastian Sorsaburu – Vice President, Medical for Amgen’s Intercontinental Region.

“For this reason, Amgen created an osteoporosis awareness campaign and attempted on 5 May to set an official Guinness World Records title.”

The company had a goal of conducting at least 3,000 screenings collectively from multiple locations in 10 countries around the world: Brazil, Canada, Colombia, Egypt, Kuwait, Lebanon, Mexico, Saudi Arabia, South Africa, and Turkey.

People were encouraged via social media and onsite promotion to help Amgen set a Guinness World Records title by visiting their official attempt booth for an osteoporosis screening.

Visitors stopped by throughout the day on 5 May to undergo a screening and learn more about osteoporosis from the Amgen representatives and their healthcare partners onsite.

Once the 24-hour attempt concluded, Guinness World Records adjudicators at each location confirmed the attempt had been successful.

“Amgen is a science-based company, so it was important to us to involve the Guinness World Records organization to endorse the count of osteoporosis screenings that were conducted during our ‘Break Records, Not Bones!’ health education campaign,” continued Sorsaburu.

“While it is exciting to have set an official Guinness World Records title, it is even more rewarding to know that we raised awareness of the serious risk of bone fracture associated with osteoporosis.”